Transference of choice over mobile platforms

And what's remarkable to me about the transference of choice that has happened across mobile platforms because of application development is, again, most application developers are very small businesses, often individuals, one or two creative individuals, who might have a wonderful idea about how to better provide a service or a product or an idea. And many of those, not all, but many of those are beginning to even find financial bearings and success in that work. We still have a long way to go. There is a very very long tail of applications that are available to consumers, not only here but around the world, that are scarcely used. But in the aggregate, the remarkable shifts we've seen toward the application of applications has been I think one of the great narratives of the early part of this century, and I believe will likely define the coming decades of the utility of mobile and wireless devices.